현대차의 첫 프리미엄 세단으로 주목을 받았던 제네시스가 한국은 물론 미국시장에서도 부진한 판매를 보인다고 합니다.
지난 2월말 국내에 첫선을 보인 후 3울 4739대까지 팔리며 인기를 끌었으나 5월 2784대, 7월 2495대로 점차 감소세를 보이더니 9월에는 1320대가 팔렸다고 합니다.
이처럼 제네시스의 판매가 급감하고 있는 것은 가격정책에다 설상가상으로 경기 불안이 겹친 것으로 분석하고 있습니다.
실제 제네시스 기본모델의 가격은 3.3이 4050만원, 3.8모델이 5280만원입니다.
여기에 옵션을 추가하면 1000만원 정도가 추가되는데.. 사실 그렇게 하면 총 5000만원에서 6000만원의 비용이 자동차 구입비로 들어갑니다.
그렇다면 최근 금융 불안으로 소비가 급격히 위축된 상황에서 5000~6000만원을 투자해 승용차를 구입할만한 계층은 급격히 축소될 수 밖에 없습니다.
일각에서는 "차라리 그 돈 있으면 외제차를 구매하지 뭐하러 국산차를 타느냐"라고 말하기도 하더군요.
여기에 설상가상으로 최근 역수입된 제네시스의 가격이 국내용보다 1000만원 정도 싸다 보도가 전해지면서 '국내 소비자가 봉이냐'라는 인식까지 확대되면서 그 인기는 더욱 급감한 것으로 보입니다.
최근 뉴스에 따르면 역수입 관세와 딜러 마진을 제외하고 최대 1000만원 이상 싸다고 합니다.
이에 현대차 관계자는 "그럴리가 없다"고 반박하지만 시장은 이미 이같은 보도를 더 믿는 듯 합니다.
그렇다면 미국 시장은 어떨까요?
언런 보도에 따르면 지난 6월부터 대대적인 마케팅고 함께 판매에 들어간 제네시스 3.8과 4.6은 7월 한달동안 619대, 8월 1177대, 9월 1029대 등 석달간 2800여대가 판매됐다고 합니다.
올해 판매 목표가 8000대라고 가정할때 앞으로 석달동안 월평균 1800대 정도를 팔아야 합니다.
하지만 미국시장의 경우 글로벌 신용 경색의 근원지로 시장은 더욱 안좋아질 가능성이 높습니다.
앞으로 석달을 예측하기 어렵지만 이 상태라면 5000대 돌파도 힘들지 않을까 생각됩니다.
제네시스의 경쟁 차종인 렉서스 ES350은 2005년 미국 출시후 첫 석달간 2만대가 팔려나간것과 대조적입니다.
물론 경기 상황도 지금보다 좋았겠지만 말입니다.
같은 기간에도 1만7000대가 팔려, 렉서스 점유율을 뺏어오지 못했다고 합니다.
또 BMW 5 시리즈 역시 같은기간 1만3000대가 판매됐다고 하네요.
여기에는 브랜드도 좌우할 것입니다.
사실상 현대차 하면 미국에서는 저렴한 보급형 자동차 브랜드라는 생각이 지배적입니다.
과거 포니, 엑셀, 프레스토, 스텔라 등이 미국 시장에 대거 진출한 것이 이어져 왔기 때문이죠.
물론 과거에 비해 브랜드 가치는 상당히 좋아졌지만 렉서스와 BMW와 자동차 품질, 성능, 디자인만을 놓고 경쟁하기에는 아직 브랜드가 딸리는 것은 사실입니다.
어쨌든 현대차의 야심작인 제네시스가 국내에서는 경기불안에 가격 그리고 역수입 논란까지 겹치면서 고전하고 있고 미국 역시 동급 경쟁차의 브랜드에 밀리고 있으니 안타깝습니다.
솔직히 제네시스 차 가격이 너무 비쌉니다.
일반인들이 타기에는 너무 비싸고 그렇다고 상류층이 타기에는 아무래도..뭔가 부족한 듯..
결국 국내에서 마켓 포인트가 애매한 듯 합니다.
가격 인하 좀 하면 안될런지 ㅋㅋㅋ 그렇다고 제가 살것은 아니지만 말입니다..
댓글을 달아 주세요
한번 책정한 가격을 갑자기 확 다운시키면 기존에 구입한 소비자들 항의가 장난 아닐테니;; 현대로선 이러지도 저러지도 못하겠네요. 제 생각엔 부동산 거품처럼 현대차 전 모델의 가격도 10~20% 정도는 거품인 것 같아요. 정신차려야 할텐데 으휴..
경기가 좋지 않타보니 대형차종들은 고전할 수 밖에 없고..
현대 옵션질이 좀 짜증나긴 하지만, 그래도 제네시스 상당히 잘 만든 차임에는 틀림없습니다~ 독일산 프리미엄 브랜드에는 못미치지만
일본차와 비교해서는 부족함이 없어보입니다~
물론 내수용 가격이 아쉽긴하지만, 렉서스는 더하면 더했지 덜하지는 않구요.. ES350과 비교하시는데~ 단지 가격대를 놓고 비교하면 그럴 수 있겠지만... 구동방식이나 차 급으로 봤을때는 GS 시리즈가 경쟁상대라고 보는게 맞을거 같네요..
환율 때문에 가격차 많이 좁혀졌네요..ㅎㅎ
댓글을 보면서 현대차가 진짜 알바는 고용하고 있구나 하고 느끼거나 아님 이거 진짜 돌아이 국수죽의자인가 하고 느낄때가 제네시스가 독일차만큼은 아니라도 일본차와는 견주어 절대 부족함이 없다라는 글을 볼때다. 이거뭐 한 2 3년 타보고 나서도 그런말이 나올건지 참....렉서스란 브랜드는 이제 현대에서 어케 제네시스 하나 만들었다고 따라갈수 있는게 아닌데.
미국 현지 시승기 및 구매자 평가 다..뭐라고 하는가?
99%는 모두 최고의 차라고 만족한다고 드라이빙이 너무 즐겁다고 다들 찬사를 한다..물론 불만이 없을 리 없지..하지만 이상하게 미국에서는 모두들 극찬을 하는데..한국에서 왜이렇게 현대 반정서가 심한지 모르겠다..현대가 한국차라는 것을 자랑스러워 해라..아래 내용들 읽어 보라고..왜 한국은 스스로를 엽전이라고 하면서 깎아내리기를 좋아하는지? 식민사관이 뿌리 깊다..
Excellent Car...!!!
Written by: David S. on 10/14/2008
Detailed Ratings
Overall Rating
Performance: 9 Fun-to-Drive: 9 Build Quality: 10
Comfort: 10 Interior Design: 10 Reliability: 10
Fuel Economy: 8 Exterior Design: 10
Vehicle
2009 Hyundai Genesis 3.8 4dr Sedan (3.8L 6cyl 6A)
Review
Excellent ride, for normal driving (highway and city drive) it is fantastic. Very comfortable seats, lots of leg room. Fuel economy is decent for the car size. Very happy with my car...!!!
Favorite Features
Lexicon sound system, roomy interior, smooth ride
Suggested Improvements
Maybe fuel economy but you can not expect 4-cylinder fuel economy from this car.
4 out 5 people found this review helpful
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Haunting noise
Written by: Dave on 10/13/2008
Detailed Ratings
Overall Rating
Performance: 8 Fun-to-Drive: 7 Build Quality: 9
Comfort: 9 Interior Design: 9 Reliability: 9
Fuel Economy: 9 Exterior Design: 10
Vehicle
2009 Hyundai Genesis 3.8 4dr Sedan (3.8L 6cyl 6A)
Review
I've had mine a couple of months now and 5000 miles. Two issues,,The speedometer reads about 10% fast. I hate doing math while I drive and I don't like knowing the odometer showing 10% more miles than actual, not to mention the gas mileage indication is also overstated. I also hear a faint "knocking" sound at 1900 rpm just before shifting. Seems to have changed somewhat after the recall reprogram. Dealer has been unable to assist with either problem. Anyone out there having similar issues?
Favorite Features
Love the size and ride of this car. I've owned plenty and this is excellent.
Suggested Improvements
1 out 1 people found this review helpful
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Great ride for the road warrior
Written by: Chitown Sales Guy on 10/13/2008
Detailed Ratings
Overall Rating
Performance: 9 Fun-to-Drive: 9 Build Quality: 9
Comfort: 9 Interior Design: 10 Reliability: 9
Fuel Economy: 9 Exterior Design: 9
Vehicle
2009 Hyundai Genesis 3.8 4dr Sedan (3.8L 6cyl 6A)
Review
I was looking at Maxima and CTS and heard about the Genesis---took a look, a drive and was sold. Throttle is a bit sluggy off the line, but punch it a little and she zooms up to speed with very smooth shifting and great tracking- sound system is superior, hand free phone at HWY speed sounds great to callers, this is a great car and a great value- time will tell if the abundance of plastic parts will hold up and I noticed that the rear wheel wells are lined with some type of fibrous cladding- hope it holds up well to Chicago winter- all in all, this has been a joy to drive, and I am constantly getting the thumbs up from other drivers- this car is becoming the hot ride of the season.
Favorite Features
Interior design, dash and cabin lights, leather wrapped everything, sound system, handling, braking and overall style- did I mention sound system?? this baby rocks! Hyundai badge is fine with me, this car announces that they have upped the game.
Suggested Improvements
more interior cubby holes, deeper center console, fully fold down back seat, rain drip guides to keep water from drizzling into open trunk, a bit more thigh support for us tall guys would be great
2 out 2 people found this review helpful
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plush,luxurious, and quiet
Written by: randolphsmith on 10/09/2008
Detailed Ratings
Overall Rating
Performance: 10 Fun-to-Drive: 10 Build Quality: 10
Comfort: 10 Interior Design: 10 Reliability: 10
Fuel Economy: 9 Exterior Design: 10
Vehicle
2009 Hyundai Genesis 3.8 4dr Sedan (3.8L 6cyl 6A)
Review
I'm a jazz man and I love music. The interior is so quiet it enhances the sound of the already top quality speakers. I'm riding in first class with a coach ticket. You can't beat that price. Thanks Hyundai for the Genesis, I don't have to pay a mortgage payment for a ride in luxury.
Favorite Features
techno package ,the paint job, and the quiet ride.
Suggested Improvements
My suggestion isn't about the car per se but the marketing strategy. I think comparing the Genesis to the Lexus,Benz,and BMW is stating that they are the benchmark. Make the vehicle that consumers want and let Hyundai's name sell for itself stop comparing and set a precedence yourself. It's time
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Makes a long commute a joy
Written by: ShoNuff on 10/06/2008
Detailed Ratings
Overall Rating
Performance: 8 Fun-to-Drive: 9 Build Quality: 9
Comfort: 10 Interior Design: 10 Reliability: 8
Fuel Economy: 7 Exterior Design: 10
Vehicle
2009 Hyundai Genesis 3.8 4dr Sedan (3.8L 6cyl 6A)
Review
This is my first luxury vehicle, just coming out of a 96 Maxima SE. Test drove the 2009 Maxima, 2008 Acura TL, and the Genesis. The Genesis outclassed them all, so I ended up buying a V6 w/Tech Package. The features on this car are an incredible value even though I still shudder when I think about how much higher my loan is on this car. Great ride - kind of similar to my father's 2001 BMW 528i, but more smooth overall. Definitely not as mushy as a Lexus, but not as punishing as a Beemer. Great looking car, too - I've gotten a lot of rave reviews of the car's looks and disbelief when I tell them "It's a Hyundai." All-around excellent car.
Favorite Features
The stereo - beats the Bose in my wife's Murano hands down. Truly extraordinary.
Suggested Improvements
Would like to see the cooled seats added for passenger (my wife is way envious).
10 out 10 people found this review helpful
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Best Luxury Sedan available
Written by: Rich on 10/01/2008
Detailed Ratings
Overall Rating
Performance: 9 Fun-to-Drive: 10 Build Quality: 10
Comfort: 10 Interior Design: 9 Reliability: 10
Fuel Economy: 9 Exterior Design: 8
Vehicle
2009 Hyundai Genesis 3.8 4dr Sedan (3.8L 6cyl 6A)
Review
The Genesis is actually the best stereo you can buy that that delivers you to your destination in fine luxury and comfort. The balance between comfort and being close to sporty is outstanding. Car & Driver and Road & Track can gig the car for Sportiness - not all of us like the taut, firm ride of the BMW'S and Audi's. The gas mileage is better than expected, especially cruising at 75. As mentioned by many, dealer support for a luxury car needs to be better. Hyundai does stand by there warranty. Our dealer gave us 2 years worth of oil changes and car washes, and has a very good reputation. I would advise finding a good dealer when buying. The value of this Luxury car is outstanding.
Favorite Features
Stereo! Stereo! and Stereo! The ride is out of the world, and the backlit dash at night is out of this world. The warranty is outstanding, and the other Luxury Sedans can't compete in features and amenities for the price. And it fits my 6'4" frame, something that lacks in the BMW and Mercedes.
Suggested Improvements
Back seat needs to be collapsible for complete pass thru. Cool seats on both sides. Much needed dealer training and support to get them into the mentality of how a Luxury car should be delivered and give same aspect of value as BMW and others. Overall, this is a Grand Ride, and Hyundai has a hit.
33 out 33 people found this review helpful
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GPS 2005 era
Written by: Ken on 10/01/2008
Detailed Ratings
Overall Rating
Performance: 8 Fun-to-Drive: 8 Build Quality: 8
Comfort: 8 Interior Design: 8 Reliability: 8
Fuel Economy: 8 Exterior Design: 8
Vehicle
2009 Hyundai Genesis 3.8 4dr Sedan (3.8L 6cyl 6A)
Review
I have owned this Car for about 2 weeks and what a pleasure to drive. This Car I like very much but have only driven it 600 miles. It seems to equal everything my BMW 540i did. My first tank of gas averaged 27.4 mpg now that I like. Of course it's not a V-8 but we have to give a little somewhere.
Favorite Features
Pros Love the seats with a bad back can still drive for hours. The backup camera and parking sensors I really as I have new garage doors.
Suggested Improvements
A 2009 car that has a GPS that is so out of date. It fails to find most side streets and I live in a town of 50000. And how about that altimeter I live near sea level maybe theres and adjustment but cant find it, mine starts at 300 feet. While I wait for an upgrade will have a portable on my dash.
3 out 4 people found this review helpful
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New Beginning for Hyundai
Written by: david on 09/30/2008
Detailed Ratings
Overall Rating
Performance: 10 Fun-to-Drive: 10 Build Quality: 10
Comfort: 10 Interior Design: 10 Reliability: 10
Fuel Economy: 9 Exterior Design: 10
Vehicle
2009 Hyundai Genesis 3.8 4dr Sedan (3.8L 6cyl 6A)
Review
This is a really nice and best value car. Do not hesitate. Get one. You will not regret it.
Favorite Features
nice interior.
Suggested Improvements
None
1 out 7 people found this review helpful
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hmg interface
Written by: kabbut on 09/30/2008
Detailed Ratings
Overall Rating
Performance: 9 Fun-to-Drive: 9 Build Quality: 9
Comfort: 9 Interior Design: 9 Reliability: 9
Fuel Economy: 9 Exterior Design: 9
Vehicle
2009 Hyundai Genesis 3.8 4dr Sedan (3.8L 6cyl 6A)
Review
I wanted to respond to spadesman review. In regards to this HMG interface recall. I have checked with my dealership and any recall lists found on the internet. Not one mention of a recall. Other than that.....we love our new car. So far it has lived up to all expectations.
Favorite Features
Style exterior and interior performance and ride.
Suggested Improvements
An even lower price lol
3 out 5 people found this review helpful
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Impressed with Genesis
Written by: mike g on 09/26/2008
Detailed Ratings
Overall Rating
Performance: 10 Fun-to-Drive: 10 Build Quality: 10
Comfort: 10 Interior Design: 10 Reliability: 10
Fuel Economy: 10 Exterior Design: 10
Vehicle
2009 Hyundai Genesis 4.6 4dr Sedan (4.6L 8cyl 6A)
Review
Finished 2007 m45 lease and was interested in new G37 sedan. G37 is not available. Heard about Genesis and checked them out. V8's were just showing up and I was blown away. Car is great!!! Best automotive bargain around. Drives like an $80k LS460 for $42K. My kids want to disown me but they are away at school and haven't seen this car.
Favorite Features
Lexicon 17 speaker sound system Bluetooth that everyone who I call says sounds Great!!!!
Suggested Improvements
Only pet peeve. Navigation girl voice cannot be shut off completely. I can't stand the constant interruption to the radio.
14 out 14 people found this review helpful
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